Features
Term Optimization
Automatically convert engaged monthly subscribers to annual plans.
Monthly subscribers who stay for 3+ months are prime candidates for annual plans. Arcalotl identifies them and makes the offer automatically.
How it works
- Arcalotl tracks how long each monthly subscriber has been active
- After a configurable threshold (default: 4 months), it sends a DM
- The DM shows the annual price, the savings, and a one-click upgrade button
- If the member accepts, Stripe prorates the billing and switches them to annual
- If they decline, they stay on monthly. No follow-up spam
Why it matters
Annual subscribers have significantly lower churn rates than monthly subscribers. Converting a $9.99/mo subscriber to $95.88/year ($7.99/mo effective) means:
- Locked-in revenue for 12 months
- Lower churn risk: annual subscribers are 3-5x less likely to cancel
- Better cash flow: upfront annual payment vs monthly drip
Configuration
| Setting | Default | Description |
|---|---|---|
| Months before offer | 4 | How many months of active subscription before offering annual |
| Discount percentage | 20% | The annual discount compared to monthly pricing |
| Follow-up | None | One offer only. No repeated asks |