Subscription & Revenue Terms
Plain-language definitions for the metrics and systems that drive subscription revenue. Each term explains what it is, why it matters, and how Arcalotl handles it.
Dunning
The process of recovering failed subscription payments through automated outreach and retry sequences.
MRR (Monthly Recurring Revenue)
The predictable, recurring revenue earned each month from active subscriptions, normalized to a monthly figure.
Churn Rate
The percentage of subscribers who cancel or stop paying within a given period — the inverse of retention.
Cancel Saves
Retention offers presented when a subscriber tries to cancel, such as discounts, pauses, or downgrades.
Term Optimization
Upgrading engaged monthly subscribers to annual billing to lock in revenue and reduce churn risk.
Stripe Connect
Stripe's platform for multi-party payments, enabling money to flow directly to server owners' accounts.
Stoat (formerly Revolt)
An open-source community chat platform with servers, channels, roles, and bots — a privacy-focused alternative to Discord.